- Best Analysis Of The Financial Crisis
- An Education Consultant Speaks - Design for Teachers
- Innovate or Wither - Personal Strategy For Times of Change
- The Stop Sign - Bad Marketing on Parade
- An Education Consultant Speaks - School Sales & Marketing 101 Part 3
- Education Spending and the Economic Crisis
- Obama and Early Childhood Education - Response From A Practitioner
- An Education Consultant Speaks - School Sales & Marketing 101 Part 2
- An Education Consultant Speaks - School Sales & Marketing 101 Part 1
- Education Blog Roundup
- Education Partnerships and Business Alliances Article
- EdNet Turns 20 - Congratulations
- Obama & Early Childhood Education
- Print and Technology Blending - Pew Study
- Education Blog Roundup
- Education Blog Roundup
- Libraries - From Storehouse to Studio
- Powerpoint = Billboard
- Database Fluency - Core Skill for the 21st Century
- More Shelves or Less Stuff?
- Summer Listening iMix & More Thoughts on iTunes for Education
- iTunes and Textbooks
- Education Blog Round Up
- Games Learning & Society 2008 - Day 1
- Bad Marketing - The Phony Voice
- NECC 2008 - The Vendor View
- Let's Get NECC'ed
- Bad Marketing On Parade - Thanks A%%#@les
- Education and the Economy - Part 3
- Education Funding and Economic Downturn - Part 2
- The Great Education Debate - Obama vs. McCain at AEP
- New Pricing Models for Education Companies - AEP Panel
- Education Spending and The Economy
- Social Media Contrarian View
- Urban Schools & Education Technology - 10 Requests
- Stager Takes Reading First and NCLB Behind the Woodshed
- New Index Reveals The Most Popular Keywords for K-12 Students
- Developing Reading Fluency = Grinding in Video Games
- Teaching Time Management - Do you walk the walk?
- A Year In Blogging - 10 Lessons Learned
- Blog Roundup
- Lets Drop the Word Virtual
- Do You Want Change in Education?
- Do Teachers Go To Heaven?
- Instructional Monocultures
- Goodbye High Stakes Tests - Hello Gray-Ray
- Its Not On The Test - NCLB Protest Song
- Physics Game For 3rd Grade - Cool Video
- Association of Education Publishers Blog - Article
- Why Advertising Isn't Working Anymore
- Web 2.0 - Steve Hargadon Distills and Channels the Future of Education
- The Future of Education Publishing - Panel Report from the Education Industry Investment Forum
- Using Jokes to Teach - Why So Glum?
- Virtual Worlds = Real Learning
- Brand Control - It Was Always A Myth
- Students Make Virtual Vietnam Memorial
- Cell Phone Books - Reading Is Reading
- Web 2.0 & Education Publishing - AAP Presentation
- Video Games Embody the Best in Cognitive Theory - Part 2
- Lifelong Learning - Retired Construction Worker Deciphers Stonehenge Construction
- Why Should We Care About Educational Videogames and Simulations?
- The End of Educational Software? Survey says....
- FETC Room Number
- Games in Education Panel @ FETC
- Web 2.0 Marketing in Education - Part 2 Five Core Concepts
- Web 2.0 Education Marketing - Part 1
- Teachers and the Internet: Five Things You Need to Know
- Ethics Video Game - Using Frankenstein to Teach Ethics?
- Thinkronize Study: Internet Dangers Increasing, Say Most K-8 Educators
- Games And Virtual Worlds for Education Forum
- Poetry for Publishers
- New on my iPod
- Are We Producing New Education Entrepreneurs?
- 4 Essential Traits For Education Entrepreneurs - Barbara Russell at AEP
- Open Source and Education - A Quiet and Slow Revolution
- Thanks Giving
- Six Business Lessons I Learned As A Street Musician
- Information Overload - A Cultural Challenge - Closing Thoughts & Resources
- 10 Ideas to For Marketing & Selling In The Age of Information Overload - Part 4
- 10 Ways to Build Instructional Materials For 21st Century Skills - Information Overload Part 3
- Information Overload - Part 2 - A cure for “a poverty of attention”
- Information Overload - Part 1 It’s all in your head - really
- Games for Education - Two Essential Resource Links
- Getting it Wrong - Slaying Myths About Video Games - Part 2
- Web 2.0 In Traditional Supplemental Publishing - Cool Idea
- Randy Wilhelm – Internet CEO On Technology Growth in K12
- eMail 2.0 Resources for Education Marketing
- Education Blog Roundup 10/10/07
- Education Publishing - A Wave of Change Sweeps Over The Industry - Part 3
- Education Publishing - A Wave of Change Sweeps Over The Industry - Part 2
- Education Publishing - A Wave of Change Sweeps Over The Industry - Part 1
- Education Publishing - A Wave of Change Sweeps Over The Industry - Introduction
- Education Blog Roundup
- Four
- Myths About Video Games In School - Update
- Getting it Wrong - Slaying Myths About Video Games
- Target Market - Niche Experiment - How Small Can You Go?
- Virtual Worlds In Education Presentation @ EdNet 2007 #1
- EdNet 2007 Theme of the Day
- Video Games, Virtual Worlds, and Education Publishing - News from AGDC
- AGDC - Nurturing Influencers for Education Products
- Austin Game Developer Conference - Morhaime From Blizzard
- Brilliant Marketing - Simpsonize Me
- Education Publishing - Print Vs. Technology III
- 21st Century Skills - The Foundation Skill
- Why Education Matters - Friday Snark
- A Textbook Moratorium?
- Virtual Worlds for Education - 1997 Redux?
- Wikis for learning and teaching
- Michael Granof Responds - NYT Article on Textbook Prices
- Textbook Price Cure in New York Times - Worse than the Disease
- Learning In a World of Infinite Input
- Explain Gold Farming to Your Grandmother
- Welcome to the New Site
- School 2.0 - Don't Forget Enterprise Applications
- Target Market Selection
- Whats on my iPod - Spring 08 Edition
- Games Learning & Society Conference - On Site Blog
- Heres A Dollar - Buy A Clue
- NCLB - What is Missing?
- Web 2.0 Tradeshow Booth at NECC
- NECC and IRA 2007 - Has Ed-Tech Crossed the Chasm?
- ISTE Multiplayer Education Game Tournament - Live Blogging
- What is Marketing?
- New Education Technology - Disfunction Junction
- Where is the Wii for Education?
- eMail Is A Behavioral Problem
- eMail etiquette for a busy age
- Socratic Marketing – Real Dialog = Real Results
- IRA – International Reading Association 2007 Conference Update
- Virtual World Standards for Children’s Safety
- Data Driven Selling in K12 – Quick Start Guide
- Prime Directive - Email
- Clashing Paradigms - Update
- Alternate Reality Games for The Classroom
- Textbooks vs. Education Technology – Clash of Paradigms
- The Shelf Life of Promotional Activities
- Don't Change Your Brand Promise Too Soon
- What's On My iPod
- Resources
About
Lee Wilson has spent two decades in the education business at Apple, Chancery, Pearson, and Harcourt.
He consults on strategy, marketing, and sales issues for technology and print publishers.
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Recent Entries
- November 16, 2008 11:23 AM
Best Analysis Of The Financial Crisis A brief video on the financial crisis that will amuse and inform. - November 14, 2008 7:46 AM
An Education Consultant Speaks - Design for Teachers Designing for teacher ease of use has to be a core competency of any education publisher. - November 9, 2008 1:17 AM
Innovate or Wither - Personal Strategy For Times of Change The cutting edge is the safest place to be in times of disruptive change. What this means for education publishing. - October 30, 2008 7:39 AM
The Stop Sign - Bad Marketing on Parade An amusing video about marketing gone horribly wrong. - October 19, 2008 12:08 PM
An Education Consultant Speaks - School Sales & Marketing 101 Part 3 Education is a zero sum game - growing a new business or product requires stealing share from others. Why is this so and what can you do about it are addressed in this post.